Digital video for online translation agency ElaN Languages bags Top Honor in Berlin.
The list of awards won by this digital project was already considerable, with a Silver and a Bronze Lion at Cannes, and podium places at The One Show, The New York Festivals and The Clio Awards. And now, in addition to Gold in the Consumer Direct category, it can also add a Grand Prix in the Digital category.
“Of course it’s a major challenge for a small online translation agency to take on the Goliath of online translations : Google Translate. The only way we were able to beat them was by making the quality difference tangible. Or rather, edible. The online video of the experiment convinced a lot of people to have a taste of ElaN Languages. And that’s exactly what we wanted to achieve."
ECD J. Walter Thompson Amsterdam
J. Walter Thompson Amsterdam